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American Coach luxury companies, recently announced that the distributors with a handsome signed an agreement to purchase, Hong Kong, Macau, and China China take on the national coach of China retail. This meant a Coach bag through the development of an agent, complete its initial acquisition operating in China.
June 2008 consists of two multinational corporations in China: the fate of the international media magnate Bertelsmann and complex since China announced another American Luxury Coach company in China called comprehensive ChongFengHao. Bertelsmann is the output of Chinese consumer demand misjudgment that he spent a large high-quality advertising image recognition, but did not get consumers and holding his hands "can have a luxury" banner, won the Coach relaxed many young white-collar to luxury.
On the first day of purchase, reported that the coach to choose as the central, first landing in Hong Kong, China, the more the region, which is the first coach in their business, "Universal shop concept. "873 square meters, with an area of shops, as the light shines cool map of Asia. Trainer, Frankfurt (Global CEO Lou Lew Frankfurt Hong Kong) said the Queen opened the world shop, and channel acquisition, marks a handsome thought Coach in an agglomeration, China entered a new stage of development.
In 2013, Coach will open in new China's 50 stores, plans to increase its market share from 3 to 10, among the market segment, expected annual growth of 50%. According to the forecast, 2013 China market for luxury handbags to reach even half the market in Japan is 25 billion dollars. "China will become increasingly important to the luxury brand market, "" will play a good base point of the Chinese luxury market. "Coach in an agglomeration China ZhangYiBo Thibault (CEO) says Villet.
Due to the lack of noble origin "European brand", the coach is always close to the LV store, slowly, like a high-end luxury consumer member. China during the primary market of luxury goods, most people do not see a difference between Coach and Gucci, so most consumers and who has mastered the rules of the market.